The Democratic Republic of the Congo (DRC) is witnessing a digital revolution. As of January 2023, there were 23.04 million internet users in the DRC. This represents a penetration rate of 22.9 percent of the total population. The number of internet users in the DRC increased by 731 thousand (+3.3 percent) between 2022 and 2023. This growth is a clear indication of the increasing digital connectivity in the country.
Social Media and Mobile Use in the DRC
The rise in internet use has also impacted social media and mobile use in the DRC. Detailed statistics show a significant increase in the user numbers for all the top social platforms. This trend is expected to continue as more people gain access to the internet.
E-commerce in the DRC
E-commerce in the Democratic Republic of the Congo (DRC) is currently in a phase of growth and development. As of January 2023, the DRC had 23.04 million internet users, representing a penetration rate of 22.9 percent of the total population. This digital connectivity has led to an increase in e-commerce activities.
However, the DRC still faces challenges in terms of internet accessibility and digital literacy. Despite these challenges, there are significant opportunities for growth in the e-commerce sector. The DRC has recently adopted a ‘Digital Code’, a comprehensive legislation covering a broad spectrum of topics, including e-commerce, electronic contracts, data protection, and cybersecurity.
The e-commerce industry is constantly evolving, with sellers and customers quickly adopting emerging trends related to technology, services, website design, marketing, and more. This hyper-competitive environment presents opportunities for businesses that can adapt and innovate.
Investment in digital infrastructure and literacy, coupled with regulatory support, can further boost the e-commerce sector in the DRC. As the country embraces the digital revolution, e-commerce is expected to play an increasingly important role in its economy.